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AT&T to Launch DirecTV Now Videostreaming Service Nov. 30

AT&T acquired DirecTV for $48.5 billion past year, making it the largest US pay-TV operator with 25.3 million video subscribers, in an effort to diversify into the media and entertainment business.

"This is the foundation of how we are going to do things in the future", said John Stankey, chief executive of AT&T's T, -0.24% entertainment group, at an event in New York Monday.

AT&T has unveiled details of its new OTT service DirecTV Now, which will launch on November 30.

To win over subscribers who avoid pay-television subscriptions, AT&T has launched its streaming service DirecTV Now.

AT&T's new video services will compete with Dish Network's Sling TV and Sony's Playstation Vue, but Business Insider suggests it could raise a controversial Net Neutrality topic. For an additional $5 a month customers can access premium channels such as HBO.

DirecTV Now is supported through Amazon Fire TV and Fire TV Stick, Android mobile devices, tablets, iPhone, iPad, Apple TV, Chromecast Android, Google Cast-enabled LeEco ecotvs, VIZIO SmartCast Displays, Internet Explorer, Chrome and Safari web browsers at launch. In an effort to lure customers, AT&T is also throwing in a free Apple TV device for those who prepay for three months of DirecTV Now service. AT&T Mobility customers will not use their allotted data when watching DIRECTV NOW or FreeVIEW in the App.

DirecTV Now, the multichannel streaming service that will go live on Wednesday, will offer a package of 100 channels for $35, just as Stephenson said it would in late October, days after securing an $85.4 billion cash-and-stock deal to acquire Time Warner (TWX). Standard pricing will be $35 for a 60-plus channel package, $50 for an 80-plus channel package, and $60 for a 100-plus channel package. In 2017, DirectTV Now will have its availability in Amazon Fire Tablets, Roku, and Samsung Smart TVs.

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