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Nike Is Coming Out With A 'Pro Hijab' Line

Nike Is Coming Out With A 'Pro Hijab' Line

When Nike first made a decision to design and make the Nike "Pro-Hijab" for its female Muslim users, they had to look at the fact that the hijab was not the sole reason why Muslim women were hesitant to participate in sports.

Nike said in a statement that the hijab has been officially in the making for a year, but really for much longer than that if you consider Nike's mantra that, "if you have a body, you're an athlete".

"This movement first permeated worldwide consciousness in 2012, when a hijabi runner [Sara Al-Attar] took the global stage in London".

The new Nike Pro Hijab will be available Spring 2018, but a prototype is already being worn by Emirati figure skater Zahra Lari. In an effort to make strides to become a more inclusive brand, Nike has made a decision to help these female athletes improve their performances.

The upcoming line was reportedly inspired by Sarah Attar, an Olympian runner from Saudi Arabia, the Washington Post reports, along with Olympian weightlifter Amna Al Haddad, from the United Arab Emirates. "I am covered, I am Muslim", she said.

The Nike Pro Hijab caters to Muslim female athletes and has a breathable mesh fabric. "And we're thrilled that Nike can deliver a product innovation that female athletes in the region told us they wanted and needed". Sara al-Zawqari, a spokewoman for the International Red Cross in Iraq, voiced her support for the empowering clip of women running, skateboarding, fencing, boxing, and ice skating in the suburbs of Dubai.

Some criticized the ad, saying it portrayed an untrue representation of Muslim women. In developing a performance-hijab that has been tested for endurance in hot climates as well as safety, Nike is helping to dispel concerns of headgear's risk of injury to players.

Nike Run Club coach Manal Rostom tells Arab News that she expects the Pro Hijab to have a strong impact with women.



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