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Facebook Talks Up AR At F8 Conference

Facebook Talks Up AR At F8 Conference

"Photos and videos are becoming more central in what we share than the text", said Facebook founder and chief executive officer Mark Zuckerberg, who offered his take on the future of the social network at its annual developers conference in San Jose, Calif.

There, he also expanded on the ambitious ten-year master plan that Facebook unveiled previous year, of which a major component was developing a viable augmented and virtual reality business.

Augmented reality tools unveiled by Facebook were impressive, but unlikely to reach the hands of users soon, according to Jackdaw Research analyst Jan Dawson.

"We're offering a suite of creative tools to give our community of artists and developers the power to create a full spectrum of effects for the new Facebook camera, from simple photo frames to interactive effects and masks using the latest in augmented reality technologies", says Facebook. One day, the Facebook CEO envisions selling stylish and lightweight glasses that overlay images onto the physical world.

Zuckerberg started the keynote talking about camera, and how Facebook aims to make camera the first augmented reality platform.

Mark Zuckerberg debuted "Facebook's Second Act" on Tuesday, which involves creating an "augmented reality" where users can turn their everyday life into Facebook. This would be a more advanced kind of augmented reality than what is portrayed in the trendy game Pokémon Go. "Think about how numerous things you use [that] don't actually need to be physical", Zuckerberg told Recode in an interview where he outlined his broader AR vision, which includes AR glasses.

Previously, Facebook had been focused strongly on virtual reality as the next big computing platform, particularly using Rift headgear made by its Oculus unit.

Facebook-and tech journalism-seems to have missed the irony of building an application that allows people to interact in ways they used to before Facebook was invented. "So it's not one or the other, you can actually mix these two together. You can draw in the air with a virtual marker to create anything you can dream up, from a decorative hat to a handmade tic-tac-toe board". "It could take ten years or even longer", to get the technology just right for extended daily use, Abrash cautioned.

"You want to watch TV, we can put a digital TV on that wall and instead of being a piece of hardware, it's a US$1 app instead of a US$500 piece of equipment", he said. For example, a new Discover tab on the Facebook Messenger platform will make it easier for users to find particular bots out of the many that are available, or scan Messenger Codes with their cameras to access information and offerings from particular businesses.

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