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MSNBC Snags Primetime Top Spot For First Time Ever

MSNBC Snags Primetime Top Spot For First Time Ever

Fox News Channel once again dominated all of basic cable in weekday total day, averaging 1.4 million total viewers, besting MSNBC's 1.12M. The Wrap also reckons that the entire MSNBC prime time lineup, which includes Chris Hayes and Lawrence O'Donnell, has chosen the right format - a straightforward plan of "hold [ing] Trump accountable on a nightly basis" with "powerful left-leaning political monologues".

According to the television ratings firm Nielsen, MSNBC brought in 2.34 million viewers during primetime, defined as between 7 p.m. and midnight, compared to only 2.25 million for Fox News between July 17th and July 21st. MSNBC was second in both timeframes with 1.84 million in primetime and 955,000 in total day. Per Nielsen, the most recent edition of The Rachel Maddow Show attracted more viewers in the key news demographic of adults under 55 (711,000) than the demo audience of Fox News' The Five and CNN's Anderson Cooper combined (711,000). MSNBC had twice before bested all other cable news outlets, but this is the first time it also outranked entertainment networks, including Disney, USA, and HGTV. In the process, MSNBC confused a lot of media watchdogs on Monday by claiming its first weekday primetime victory in the 21-year history of the cable network.

From the hours of 8-11 p.m., MSNBC pulled in a viewership average of 2.34 million last week.

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