Online Broadband Guide
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Sharp drop in Best Buy seen as overdone

Sharp drop in Best Buy seen as overdone

But new job postings on Amazon's corporate website point to a more-national rollout in the coming months. Loop Capital notes that Best Buy's Geek Squad has a much broader set of services and thinks it could take years for Amazon to compete at scale.

When customers buy a smart home device on Amazon, they have the option to set up an appointment.

"Our experts are Amazon employees, not contractors", the company explains on its 'Home Services' site.

According to Amazon's current job listings, the e-commerce heavyweight is hiring "field technicians" across parts of California, Florida, Nevada, New Jersey, Texas and Washington.

The services are only available in a handful of areas, including Amazon's home turf of Seattle as well as Los Angeles, Portland (Oregon), Orange County, San Diego, San Francisco and San Jose.

Amazon is aiming to win the smart home revolution, so it wants to make installing its assistant, Alexa, as easy as possible.

That sort of in-home service and education is traditionally dominated by Best Buy's Geek Squad unit, which also offers computer and gadget fix services in stores. Of course, the consultants will help put together an Amazon shopping list and help schedule one of their on-site technicians if they're available where you live.

Amazon is pushing Alexa as the platform of choice for smart home control, while Best Buy is promoting both Alexa and Google Home.

If Amazon sinks its teeth into this business, it may drive customers to buy products from Amazon instead of from a Best Buy.

Now, Amazon is making a concerted effort to own that entire customer experience, including the in-person assistance that has been a major asset for Best Buy. You can use Apple's website to find a local Apple Consultants Network member to help, assuming you've heard of the program. When Amazon workers start entering people's homes, it could open the flood gates to plenty of other business opportunities. The service even includes "Alexa Smart Home Consultations", where consumers can ask questions and be recommended products.

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