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Facebook to Block Ads From Pages That Share Fake News

Facebook to Block Ads From Pages That Share Fake News

Rob Leathern, Facebook's product director, said the company has been trying to combat false news in three ways: ending monetary value of fake news, hampering or slowing down their spread, and helping users be better at identifying them when they appear on their newsfeed. They are shutting off ads and blacklisting publishers who spread fake news using their pages to build an audience.

Taking ahead its battle against the spread of fake news and misinformation, Facebook fights fakeness and has made a decision to stop Pages that share fake news regularly from buying any ads from the company.

Facebook will try to stem the spread of fake news, even if it means cutting off some revenue.

Expect more announcements from the company in the future as it continues to further its efforts. By March, questionable stories were being marked with a "Disputed" tag. Tessa Lyons and Satwik Shukla said that false news is harmful to our community.

The move signals a considerably more aggressive approach from the company, as it has until now only flagged fake news stories to users and promoted legitimate content on its news feed.

As well, it is unclear what will constitute "fake news" in the eyes of Facebook's third-party fact-checking parters. According to Facebook, the ban on buying ads is not necessarily permanent. Fake news became a serious issue after US President Donald Trump's election when it came to light that fake stories were used to sway voters and public opinion.

Facebook says that if those Pages stop sharing fake news, they will be eligible to start running as once again. "It's a repeated pattern of misinformation".

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