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Fashion houses behind Dior and Gucci ban super-skinny models from catwalk

Fashion houses behind Dior and Gucci ban super-skinny models from catwalk

France's top fashion houses have pledged to stop underage and size zero models from featuring in catwalk shows and advertising campaigns.

"The brands commit to ban [French] sizes 32 for women and 42 for men from their casting requirements, and will thereby require casting agencies to present women and men models who are respectively size 34 or over, and 44 or over", the charter read.

The charter, which starts just in time for the spring 2018 show season that kicks off today with New York Fashion Week, applies to all of their brands and "goes one step further" to pay "particular attention to ensuring good working conditions"; indeed, the stringent guidelines they've released seem nearly too good to be true.

"Certain subjects rise above any competition", Antoine Arnault, chief executive officer of LVMH-owned shoemaker Berluti and eldest son of group chairman Bernard Arnault, said in an interview.

He added that he hopes others in the industry will follow.

Earlier this year, France banned the use of unhealthily thin models as part of a new law targeting "unrealistic body images" and eating disorders.

Kering and LVMH said their charter will now go further than the French legislation.

What's more, French magazines are legally obliged to indicate when a photo of a model has been retouched or photoshopped, or else they face a €37,500 fine.

Two of fashion's largest conglomerates are teaming up to improve working conditions for models in the industry.

Kering-owned Balenciaga dismissed its casting directors during Paris Fashion Week in March after they were accused of ill-treatment of models in a viral social media post. The bill also obliged magazines to flag up photographs that had been touched up or Photoshopped.

According to the charter, these new rules are set to go into effect during "upcoming fashion weeks". "All they've done is propose models they think correspond to the clients' criteria", Perceval said in a statement to the Guardian.

Eating disorder charity Beat said: "The suggestion that the fashion industry are the "cause" of eating disorders oversimplifies the issue".

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