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Polestar 1 unveiled | New Release

Polestar 1 unveiled | New Release

The firm also said in July that all its auto models launched after 2019 will be electric or hybrids, making it the first major traditional automaker to set a date for phasing out vehicles powered exclusively by the internal combustion engine.

Volvo just shared details on the Polestar 1, the first model from their new performance electric brand.

Volvo in July announced that every vehicle it launches from 2019 will have an electric motor. That model is planned as Polestar's highest-volume vehicle and will go into production later in 2019.

Next up for the brand is the Polestar 2.

Volvo fans shouldn't be too bummed by Polestar's transition to a standalone brand. More information is expected on the Polestar 1 in the coming months.

Also helping the Polestar 1 excel on twisty roads, the Öhlins Continuously Controlled Electronic Suspension system fits an electronic valve to each Öhlins shock absorber, monitoring driver inputs and road conditions and making adjustments within two milliseconds to provide precisely tailored suspension performance.

Polestar will build its cars at a new plant in the western Chinese city of Chengdu, which already hosts a Volvo factory.

Polestar 2 will start production later in 2019 and will be the first battery-electric vehicle (BEV) from the Volvo Car Group.

The Polestar 1 features dual electric motors putting out a combined 215 BHP that power the rear wheels. Now under construction, the facility is due for completion in mid-2018.

Interestingly, Volvo and parent company Geely are using the launch of Polestar as an opportunity to step away from the traditional sales and ownership model, toward what could very well become a growing market paradigm. Cars will be ordered 100% online and offered on a two- or three-year subscription basis. The Polestar 3 will be a larger, SUV-style battery-electric vehicle. An XC90-based model would target Tesla's Model X. The Polestar 3 will be introduced within the next four years.

Polestar will also open dedicated spaces, that will give a preview, test drive and demonstrate the Polestar cars.

This is where future Polestar customers can interact with products and the brand.

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