EA explains why loot boxes aren't limited to cosmetics

EA explains why loot boxes aren't limited to cosmetics

The loot crate system and micro-transactions have been detrimental to the multiplayer aspects of the game, but if you enjoyed the previous installments in the "Battlefront" franchise, you will enjoy "Battlefront II", as well. "And I would say if we're not making some mistakes along the way and learning from them, that's when you should worry about us". But our view is these are great opportunities for us to continue to tune the game, to adjust these things.

"We think the time has come for the industry to collectively establish a set of standards for [microtransaction] implementation, both to fix damaged player perceptions and avoid the threat of regulation", Cowen analyst Doug Creutz said, according to CNBC. "You want to always balance those two".

Star Wars Battlefront II was released for PlayStation 4, Xbox One and PC on November 17th. They could spend a huge number of hours collecting in-game credits to unlock new features and cooler characters, or pay real money to get them instantly. It's an incredible brand that's been built over many, many years. Darth Vader in white probably doesn't make sense compared to Darth Vader in black. "It is created to make you spend more money after buying".

Jorgensen added that EA is continuing to look at and work with its consumer base, analysing the data surrounding Star Wars Battlefront II in a bid to "try to understand the best ways to create a game that's deeply engaging that people play for a long time and that everyone can enjoy depending on if you grind in the game, if you pay in the game or if you do both". "We think the time has come for the industry to collectively establish a set of standards for MTX implementation, both to fix damaged player perceptions and avoid the threat of regulation". It even prompted Hawaii State Rep. Chris Lee to publicly denounce EA's game as "predatory" during a press conference where he argued that it is "a Star Wars-themed online casino created to lure kids into spending money".

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Fans got really mad-as in death-threat mad-and nearly two weeks ago EA caved, temporarily suspending the in-game purchase system.

For EA, the microtransactions offset the fact that Battlefront II has no paid DLC. If EA does make changes to the way they monetize games and profits decline, investors will revolt again.

"There might be things we can do cosmetically, and we're working with Lucas on that, but coming into it, it wasn't as easy as if we were building a game around our own IP where it didn't really matter". A Pink Darth Vader skin or a Christmas hat for Chewbacca isn't going to destroy the canon any more than putting Rey and Darth Maul, or Yoda and Kylo Ren on the same battlefield.

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