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Amazon Acquires Doorbell Camera Startup Blink

Amazon Acquires Doorbell Camera Startup Blink

Inc.is heading into 2018 with a new weapon to use against the likes of Alphabet Inc.'s Nest in the competitive smart home market.

Immedia Semiconductor, a Boston area company that makes the Blink line of Internet-connected home security cameras, has been acquired by Amazon (NASDAQ: AMZN), according to a post on the Blink website and a report in the Boston Globe. That includes the recently announced Blink Video Doorbell.

Blink is able to sell video cameras for homes at a very reasonable price compared to most recording devices.

Blink's Doorbells run on two AA lithium batteries that last the cameras up to two years before they're needed to be replaced.

The main difference is that Blink's products work wirelessly, while Amazon's existing options usually need to be plugged in.

Blink also has significantly cheaper prices for its cameras compared to its competitors, and even the ones Amazon's made. The indoor camera and doorbell both start at $99, while the outdoor monitoring system is available from $129.

Terms of the transaction were not disclosed.

"We'll continue to operate under the Amazon umbrella selling and supporting the same great products you know and love", Blink added.

It's unclear how Amazon plans to utilize Blink going forward, but the startup is reassuring current customers that nothing will change, for now. Bringing Blink into the fold would be fairly straightforward from a technical standpoint, since its products already integrate with the retail giant's Alexa virtual assistant.

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