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Verizon buys National Football League live streaming rights for Yahoo Sports

Verizon buys National Football League live streaming rights for Yahoo Sports

The NFL and Verizon announced today that they have entered into an agreement where Verizon will now be offering their NFL streaming plan to all mobile customers.

For the next five NFL seasons, Verizon will be the home for all football-related streaming, and all it took was around $2.25 billion to make it happen. Now the focus is on building its other platforms, particularly since Verizon bought Yahoo earlier this year for $4.5 billion.

In addition to the expanded availability of live games, the new NFL-Verizon agreement encompasses mobile access to NFL highlights, coverage of NFL throughout the week and year, and a set of jointly developed original content (like virtual-reality experiences). In addition to live games, it includes highlights and coverage of National Football League throughout the week and year, as well as other video original content.

The move comes at a time when the NFL, along with other sports leagues, are trying to reach the new, younger audience who often don't watch live sports through traditional pay TV.

The distribution of live matches through the Yahoo Sports portal and app means the games will be available to customers of any mobile operator in the USA, not just Verizon subscribers.

"Starting with the upcoming playoffs and for seasons to come", NFL Commissioner Roger Goodell explained, "live NFL action directly on your mobile device - regardless of carrier - will give millions of fans additional ways to follow their favorite sport".

The NFL has divvied up the rights to its crown jewels - the live games - across TV and digital partners for the last several years. Next year, national preseason and regular season games will be included. But at $10 billion in revenue, Oath would still be a minor part of Verizon's business, which reported nearly $126 billion in revenue previous year.

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