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Billions To Be Paid For UK Premier League Rights

Billions To Be Paid For UK Premier League Rights

BT and Sky have spent a combined £4.46 billion on renewing rights to broadcast English Premier League football to their subscribers from 2019 until 2022.

Under today's new deal BT will continue to show Premier League matches on BT Sport for a further three years from the 2019/20 season, which will cost the operator £295m per season for 32 games (down sharply from 42 matches under the previous deal).

This means that Sky will broadcast games at 8pm on a Friday; 5.30pm and 7.45pm on a Saturday night; 2pm and 4pm on a Sunday and at 8pm on a Monday night, and have rights to a total of 128 games.

Sky and BT extend their agreements to broadcast live Premier League games for another three seasons.

Announcing the deals in a progress update on Tuesday, the Premier League said BT had been awarded rights package A, while Sky had taken packages B, C, D and E. The league added that its two remaining live packages are still to be sold amid interest from "multiple bidders". They include one package which has 20 matches via one midweek fixture list and one Bank Holiday, and a package which includes 20 matches from two midweek fixture lists. League executives are confident of matching or beating the previous 2015-2019 TV rights deal of £5 billion.

The London market was on the rise this morning as Sky and BT climbed higher after keeping hold of Premier League television rights. Also paying more per game.

BT Sport, meanwhile, will have 32 games, all kicking off at 12.30pm on a Saturday.

"To have achieved this investment with two packages of live rights remaining to sell is an outcome that is testament to the excellent football competition delivered by the clubs".

Marc Allera, chief executive of BT's Consumer division, said: "The Premier League is a big part of our live sport line-up, which includes the UEFA Champions League and UEFA Europa League, the Emirates FA Cup, MotoGP, boxing, Aviva Premiership rugby and European Rugby Champions Cup". They have also won the rights to eight Saturday evening games, the first time games will be played at that time.

In addition to the remaining two United Kingdom packages to be decided, a further windfall will be expected when the overseas rights are sold.

The sudden ferocity of competition between Sky and BT Sport which boosted the Premier League clubs' coffers for the 2016-19 cycle has calmed a little after the two companies signed a deal in December which enables each to offer the other's channels on their platform.

That has not proved to be the case, though, and BT said it "will continue to engage with the Premier League regarding the remaining rights".

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