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Gucci's Hot New Accessory: a Severed Head

Gucci's Hot New Accessory: a Severed Head

Gucci made an eerie prop decision for their Milan Fashion Week runway show Wednesday - severed heads!

"Our job (as creatives) is a surgical job: cutting and assembling and experimenting on the operating table", Michele told reporters after the show, according to Reuters.

Want to kick off Milan Fashion Week with a bang? His post-show notes quoted Donna Haraway's 1984 A Cyborg Manifesto, itself an essay around the rejection of separation between human and non-human.

The entire thing is just so wonderfully insane, but it's the replica severed heads that have taken the world by storm. Other models in the show held on to toy dragons and iguanas as accessories, while others wore realistic-looking open third eyes on their foreheads, and one look featured a black headpiece that was in the shape of a pagoda.

Created with the help of Makinarium, a "factory of techno-artisans who produce bespoke special and visual effects", according to Vogue, the heads actually took six months to create - and required moulds, 3-D prints, and head scans.

Prospective attendees were invited to the Gucci Hub for the artful February 21 show via an orange timer sealed in a plastic bag, appropriately adorned with a throwback PARENTAL ADVISORY: EXPLICIT CONTENT sticker not unlike the one prominently featured on albums that are good. $115 is pretty competitive, when we're talking jumping on the Gucci train. The New York Yankees logo appeared on multiple pieces, as did SEGA-inspired lettering and jewel-adorned ski masks. Definitely cool-and distinctly less terror-inducing.


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