Online Broadband Guide
Online Broadband Guide

Google Will Now Also Earn From Your Shopping Searches

Google Will Now Also Earn From Your Shopping Searches

Google is partnering with major brands including Target, Walmart, Home Depot, Costco, and Ulta Beauty to start.

GOOGLE HAS announced partnerships to enable a "where can I buy...." query in searches, with a particular focus on Google Assistant (of course).

Google is confident that the new move will entice its users to purchase more from its partners, which will give it an edge against rival Amazon. According to its data, mobile searches for "where to buy" grew over 85% over the past two years.

- Shoppers will be able to find products from participating retailers through new platforms such as Google Assistant, which offers "voice shopping" (similar to Amazon's Alexa).

Google's new program is called Google Shopping Actions.

It could create real competition for Amazon, if Google gets it right.

The previously unreported initiative sprang from Google's observation that tens of millions of consumers were sending image searches of products, asking "Where can I buy this?"

The new approach is different from what retailers usually have to pay when accessing Google ads. You can also speak out loud to your Google Home to add items, like tin foil, to your shopping cart. For example, a shopper looking for sneakers on Google on his phone can see a retailer's listing and add that to his Google Express cart.

So far, Google Shopping Actions only appear to be surfaced in the U.S., but doubtless they will roll out worldwide in the future.

ENEMY OF MY ENEMY IS MY FRIEND The retailers are also eager to get in on the rapidly growing voice shopping market dominated by Amazon's popular Echo home device, analysts and consultants said.

Help your customers shop effortlessly with you, across Google.

The reasoning behind this change in how products are listed in search results stems from changes in how people are actually using search engines. The new program nearly coincides with a "broad" core algorithm update that impacts the Google search.

The company revealed that the sites that lost rankings recently did not do anything bad, rather they lost because the search giant altered the way each site would rank for certain phrases, notes SEJ. "There's nothing wrong with pages that may now perform less well", the tech firm said.

A Google search for "rubber duck" serves an Amazon link as the third result. Recently, the company updated its Lens tool to recognize landmarks, products from photos, and contact info from business cards.



editors' picks

March 20, 2018
MicroLED displays being developed by Apple
For the very first time in the round, the Cupertino tech conglomerate, Apple , is ready to come up with its ambitious undertaking. The screens are far more hard to produce than OLED displays , to the extent that Apple almost scrapped the project 12 months ago.

March 20, 2018
Man Arrested After Bomb Threat Cancels The Roots' SXSW Gig
The show was set to feature Ludacris , Jessie Reyez , Rapsody , Dermot Kennedy , Tank and the Bangas , and more, at Fair Market . Trevor Weldon Ingram, 26, was charged with making a terroristic threat, an offence which carries a jail term of up to 10 years.

March 20, 2018
Jim Carrey Facing Backlash After Tweeting Portrait of 'Monstrous' Sarah Huckabee Sanders
The text accompanying the portrait refers to Sanders as a "so-called Christian whose only goal in life is to lie for the wicked". The Sarah Sanders business made the outrage couch at "Fox & Friends" Monday morning, with Ainsley Earhardt taking Carrey to task.

March 19, 2018
'Mafia-like group' behind spy attack, says Corbyn
He expressed discontent with some of the Russian government's policies, but said the United Kingdom should avoid entering a new cold war.

March 18, 2018
CIA Director nominee Gina Haspel did not mock tortured detainee
That was the attitude that launched the torture program 17 years ago, and neither failure nor disgrace seems to have dispelled it. In a waterboarding session, the person is strapped flat on a board tilted so the feet are elevated higher than the head.

March 17, 2018
Spurs don't need to 'buy' trophies - Pochettino
I am in the history of Espanyol because we won but I don't feel it made a massive change. "It is hard to criticise Dele". With a win in Wales, Tottenham will advance to their second FA Cup semifinal in as many seasons.

March 16, 2018
United States retail sales fall for a third month amid slowdown
There were also declines in sales at furniture stores, health and personal care stores and electronics and appliance stores. These so-called core retail sales correspond most closely with the consumer spending component of gross domestic product.

March 15, 2018
USA appeals court upholds Texas law targeting sanctuary cities
As long as this stands as precedent, it will make similar fights in other Democrat strongholds much more hard . It also provides provisions to punish noncompliant jurisdictions in so-called sanctuary cities.

March 13, 2018
No proof of Trump-Russia collusion - US Republicans
The Democrats are expected to argue that the investigation ended prematurely and that they have different conclusions. Stewart says even though they are closing the investigation, if they do learn something more , they will pursue it.

March 13, 2018
Meghan Markle and Kate Middleton step out in the same shoes
Earlier today, it was revealed that Meghan might find herself walking down the aisle on her big day in May alongside Prince William .