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Amazon and BT take remaining Premier League rights

Amazon and BT take remaining Premier League rights

Amazon is getting into English Premier League soccer after securing a package of high-profile games in the United Kingdom - arguably its biggest move into the live sports arena.

Those wishing to watch the games will require a subscription to Amazon Prime UK, which now costs £79 per year or £7.99 per month.

Amazon said this is the first time a "full round of Premier League fixtures will be broadcast live in the U.K".

Sky will show the most amount of Premier League football, having previously won 128 matches per season for the same time period.

In the end it wasn't Facebook or Netflix but the shopping behemoth turned tech giant, with Amazon announcing it would deliver 20 live matches plus weekly highlights from the world's most watched sports league.

After Sky and BT paid £4.5BN ($6.2BN) for the majority of games earlier this year, there were two packages left with the Premier League arranging them to encourage digital bidders.

"There is huge appetite for the Premier League in Ireland and we are very pleased to have concluded this process which ensures more matches than ever before will be available live from 2019/20 onwards", said Premier League chief Richard Scudamore.

From 2019, you'll be able to watch 20 of the Premier League's matches live on Amazon Prime Video, bringing the total number of broadcasters showing the league's matches up to a total of three including Sky and BT.

The deal is an important milestone for Amazon, but it represents only a fraction of the larger Premier League pie.

The other unsold package of 20 matches was bought by BT Sport for £90m, taking their total to 52 games.

The Premier League is the richest in Europe, according to a report published this week by Deloitte. BT and Amazon have now bought the two remaining packages.

A fraught divide between the clubs in recent years had centred on leading clubs demanding a greater share of the worldwide revenue stream.

To get this price you would have to sign up for BT's most basic broadband deal and add BT Sport to the package, which would cost £30.99 a month and that one off fee of £69.99.

"When the Premier League was formed in 1992 nobody could have envisaged the scale of global growth in the competition which exists now", said Scudamore. However, the entire auction has fallen short of the Premier League's hopes on revenue. They can test the concept at a lower cost to see what audiences they can generate. The Verge notes that BT and Sky are paying the equivalent of about $12.5 million per game.

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