If one were to search the Internet for comparisons and reviews of the United Kingdom’s major mobile broadband providers the result would be disastrous. Most of the websites set up to offer seemingly objective comparisons are generally created with an agenda in mind of steering you as a potential customer in one direction or another. Unlike these fake review sites, Broadband Choices exists only to help you find the very best value in communication packages. For example, a recent report on Broadband Choices examines Orange mobile as being named the overall best choice for customer service and reliability, as named in the YouGov Dongle Tracker Survey. The results of the survey show United Kingdom consumers were most pleased with the superior mobile broadband coverage as offered by Orange. Other factors leading to their being selected as the top mobile broadband company in the UK in 7 out of 15 categories include excellent values for pay as you go mobile broadband and avoidance of the emphasis on free laptop deals promotions. Once again, polls reveal that United Kingdom customers place greater emphasis on reliability and service than any other factor, including price. It should be pointed out though that even in the area of price Orange Mobile was named as a favorite due to its base level of 5 pounds per month for 500 MB download mobile broadband offer. These are shown as part of Orange’s 30 day rolling contract promotion. Its quality entry level and no contract promotions are serving to expand the Orange Mobile’s long-term contract customer base.