BSkyB Report Profits Despite News Corporation Crisis

Against all the controversy and legal crises surrounding phone hacking practices of BSkyB’s biggest shareholder News Corporation’s, BSkyB have reported boosted profits over the last nine months triggering a leap in share prices.

These profits seem to have been thanks to increasing demands for BSkyB’s broadband, television and phone bundles. BSkyB have seen an net rise of 78,000 customers to 10.5 million over the last three months leading up to March, operating profit therefore rose by 15% to £908 million on revenues that were up 5% at £5.1 billion, which was ahead of analyst estimates.

Business successes have helped raise the strength of BSkyB’s shares seeing prices rise from 14.5p to 705.5p, their strongest on four months. Still well below last summer’s value of 850p, but a welcome resurge after share prices plummeted on the back of News Corp being forced to abandon their takeover bid.

Jeremy Darroch, chief executive of BSkyB praised their choices to focus marketing on home communications and says this news demonstrates that BSkyB’s aim of introducing a brand new broadband based television service called NOWTV by mid 2012 is on track.

The news of profits has been an essential revelation for the company as, thanks to their major shareholders being the Murdoch family; owners of the controversial News Corp, BSkyB are facing serious scrutiny by Ofcom. Media regulator Ofcom have been considering whether or not the internet and television service provider should be allowed to hold a broadcasting license when 39% of their shares are controlled by the disgraced Rupert Murdoch.

BSkyB representatives are using the news of boosted profits as evidence that they are of value to the broadband and broadcast markets and make a ‘positive contribution’ to the UK economy as a whole.

BSkyB are successfully weathering the storm surrounding their shareholders and, in the light of these profits, look like they could succeed even if the Murdochs are forced to drop their 39% stake. BSkyB are looking to the future to meet the UK’s growing demand for broadband services and profit from delivering new services. BSkyB look like they are keeping customers from looking elsewhere for competing Virgin or Orange broadband reviews.

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RAF families treated to high-speed Broadband

Yorkshire based station RAF Leeming have recently completed updating service families’ broadband connection from basic dial-up to top quality high-speed wireless connection.

The rural area has been subjected to inadequate internet connection in the past, with many homes still working from the primitive dial-up connection well into the more recent years of the twenty first century, but thanks to a new scheme being put in place by the North Yorkshire-based RAF station, the families of those in the force are now enjoying some of the best Broadband connection available.

Local broadband provider I Love Broadband agreed to work with RAF Leeming to supply its residents with a choice of two bespoke broadband deals. The two taylor-made packages were designed with the RAF family homes in mind; one package is perfect for providing a singular internet device with 5Mb download for £14.99, and the other offering, ideal for family usage, is capable of 10Mb at £19.99.

Also onboard with the respectable scheme is NYnet , a North Yorkshire based project that provides public and private sector broadband products and solutions. As a rural venture, NYnet’s expertise are valued in assuring that the county isn’t left behind because of developing technology.
Group Captain Tony Innes, RAF Leeming’s Station Commander has made his family’s broadband connection one of his “key projects” since arriving at Leeming eighteen months ago and being unsatisfied with what was on offer.

A positive and intended outcome of the development means that deployed personnel can contact loved ones via the internet, now equipped with top of the range broadband connection, making the most of the amenities the age of technology has made available.
The scheme is widely seen as a commendable undertaking as it assembles quality services to approach a fantastic cause. It is addressing broadband capability as an appropriate necessity of modern life, showcasing the technology’s ability and providing it to those who truly deserve it.

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Ofcom implements new broadband advertising guidelines – consumers everywhere react

On April 1st, new guidelines were implemented by Ofcom to prevent ISPs (internet service providers) from making misleading claims in their advertising campaigns. We’re all familiar with the ‘up-to’ rates advertised by the major providers. However, Ofcom has since ruled that it is no longer acceptable to make such unrealistic promises, when the fact is that many households are simply unable to access certain services, largely due to connectivity restrictions in the area in which they live.

Whilst many have welcomed the news, many consumers feel that the new guidelines just simply don’t go far enough. The new rules state that ISPs can only advertise a broadband speed if 10 percent of their existing customer base can achieve said speeds. However, consumers feel that such a low percentage does not accurately reflect the service has a whole, thus ISPs are still perfectly able to present their customers with erroneous information.

In a survey of more than 1000 people, conducted by think broadband, forty three percent of respondents stated that they felt that a table should be presented to customers, clearly displaying exactly what speeds are available and in which areas. 33 percent stated that they felt that a median figure would be more acceptable, meaning that internet providers would only be able to advertise speeds if they were achievable by at least half of their existing customer base.

Perhaps then the use of a broadband comparison service would be more more revealing to the researching prospective customer. The information being compared would be based more on a set of ‘real life’ figures that, once consumer confidence has been restored in the figures released by the providers, could be evaluated on the comparison websites and used to make good decisions about which company to sign up with in any geographical area.

Whilst it is certain that the major ISPs have been somewhat fallacious in their advertising, it is extremely difficult to predict exactly what services are available and in which area. It is not always simply a matter of connectivity restrictions due to the area in which a person lives. A good internet connection relies on a number of things, including the quality of the existing telephone line and this is often not detected until after installation.

It will be of great interest to see exactly what the long-term effect of these new guidelines will be and whether in turn, customers will become more satisfied with their internet services.

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